Tuesday, November 27, 2012

Why Your Eye Surgeon Needs to be Local- Part 2


Corporate medicine has its benefits and its downfalls. In regards to the refractive surgery field, there are more downfalls to a corporate practice than there are benefits. Last week we discussed the difference between the doctors at each type of practice. This week, let’s look at the services offered.
The Right Procedure for Your Eyes
Another big difference between local and corporate owned practices are the services they offer. When a corporate practice is set up, it’s one of hundreds, maybe thousands of locations. In order to keep control over the brand name, these practices only offer a very small number of services, sometimes just LASIK and nothing else. Performing LASIK on patients that are not excellent candidates increases the likelihood of side-effects and less than optimal outcomes.
By providing only one service, the headquarters can ensure that each practice is exactly the same, offering the same service, providing the same website, and the same marketing and advertising collateral. They also don’t have to worry too much about training doctors who don’t know anything other than LASIK. This brings the cost of operation down for them and allows the board of directors to earn more money.
All of this is quite the opposite for a local doctor and local practice. The doctor (or a small group of local doctors) decides to open up a practice in order to improve the eye health of the community. The doctor will spend his/her own money because they know they can provide excellent eyesight to their patients. They are vested in their community because they know the people and they care about them.
These doctors will offer different types of services because they know that the best care that can be provided isn’t through one single solution. LASIK isn’t the best procedure for someone with very thin corneas. A patient with this issue may be better suited for PRK. Some patients may not be suited for laser vision correction at all. If this is the case, there are other options but usually only provided by a local ophthalmologist.
A local ophthalmologist can decide which procedures to offer his/her patients. They will be the one responsible for your treatment and follow-up care and they wouldn’t provide anything less just to earn a dollar. They are held accountable by their patients, not a board of directors looking to make a profit.
This all points to a new consideration on your quest for excellent vision:
Would you rather have vision correction performed on you that may not be right, but it’s all the practice offers? Or would you want to be fully examined by the surgeon performing your procedure who can offer other proven procedures that may actually be better for the health of your eyes?
Check back in next week when we continue this topic and discuss Technology

Tuesday, November 20, 2012

Tuesday, November 13, 2012

Why Your Eye Surgeon Needs to be Local



Corporate medicine has its benefits and its downfalls. In regards to the refractive surgery field, there are more downfalls to a corporate practice than there are benefits. But first, let’s take a look at what the difference is between a local ophthalmology practice and a corporate one.
Local Ophthalmology Practice
A local ophthalmology practice is one that has one or just a few locations, all found within the same state, the same geographical region. The doctors and staff are all from the area as well.
Local practices are usually owned by the doctor or surgeon, or a small group of doctors or surgeons. They are responsible for all of the decisions regarding staffing, technology, services offered, and everything else that is included with their particular practice.
Corporate-Owned Ophthalmology Practice
A corporate-owned ophthalmology practice is one that has multiple locations, usually nationwide. These practices are run through a company, which is run by a board of directors. They often only offer one or two services, usually just LASIK, and maybe PRK. They employ thousands of doctors and traditionally these doctors work at multiple locations. They travel to different locations, perform surgery and then travel to another location. Some doctors even travel to different states just to perform surgeries.
All decisions are made by a board of directors, not the staff or doctors working in each particular location.
The Difference
So what’s the difference? Why should you choose one location over the other?
Doctor Availability
Perhaps the biggest factor in why you should really know the difference between the two types of ophthalmology practices is doctor availability. In a locally owned practice, the doctor lives in or near town. S/he works at the practice full-time and performs consultations, the planning of treatment, the surgery, and the post-operative follow-up exams on each patient that comes through the door. They have a relationship with their patients, and they are most likely there for anything the patient may need.
In a corporate practice, the doctor sees patients at multiple locations. S/he will fly in, review the chart and work-up of the patient without even meeting or personally examining the patient, perform the surgery, and then fly off. This means that the surgeon that performs your particular surgery is not available for pre-surgery exams, follow-up, or even during emergency-related issues that may have resulted from your surgery. They usually have an optometrist perform these tasks. An optometrist, while a perfectly capable doctor, is not trained in the actual performance of the surgery. If a complication arises that the optometrist is not qualified to respond to, where are you going to go? Who’s going to help?
Sometimes an optometrist refers a patient for LASIK. When this happens, the LASIK surgeon will perform the surgery and then refer you back to your optometrist for follow-up exams. This works well when you are referred to a local practice, so that your surgeon will still be available for any emergency issues that may arise.
So which would you prefer – a surgeon operating on your eyes, someone you’ve never met, who’s never actually seen your eyes and who won’t be around if you have an emergency? Or would you rather have someone who is local, available throughout the week, and who takes it as a personal responsibility to care for you and your eyesight?
Check back in next week when we continue this topic and discuss The Right Procedure for Your Eyes.

Thursday, November 1, 2012

Why Parents Should Consider LASIK


So many of our patients that have young ones at home tell us about how happy they are that they can finally see without glasses and contacts. Their excitement usually comes from the same place – freedom to enjoy their kids without concerns of glasses and/or contacts.

It’s easy to imagine a child playing with glasses or accidentally poking a parent in the eye and a contact falls out. However, there is another underlying issue that is a huge concern when you need lenses to see: Safety.

When a child wakes up screaming in the middle of the night, do you have to stumble to find your glasses first? Do you have to blunder down the hallway half-blind because you don’t have time to put in your contacts? Or do you have to wake up your significant other to handle the issue because you simply cannot see?

It’s time to put an end to your worries. We want to help you obtain your vision goals so that you have one less thing to worry about. Come in to see us for a free, no-obligation consultation. We can discuss your concerns and talk about how we can help you achieve your vision goals. Give us a call today at 719.444.3000. You can also schedule your consultation online.